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Is BetterHelp a good brand?

“Our BetterHelp brand continues to drive significant growth, both in the U.S. and international markets.” Gorevic told analysts that BetterHelp has particularly benefited from more brand awareness about its services along with effective spending when it comes to customer acquisition costs.

Did Teladoc buy BetterHelp?

Teladoc ( NYSE: TDOC) had previously acquired BetterHelp in January 2015 for $3.5M in cash and a $1M in promissory note. This deal has been the company's saving grace, seeing how things have turned out for the overpriced Livongo deal at $18.5B.

Is BetterHelp a B2B2C customer acquisition strategy?

“The model there is sort of a B2B2C customer acquisition strategy, where BetterHelp gets embedded in an EAP plan and a certain set of interactions are included in the EAP expense.”

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